Completing my course of study to become a Guerrilla Information Marketing Certified Trainer has left me with a significantly changed mindset. Most notably, because I now have an increased awareness of a simple fact that I admittedly had started to lose sight of. It’s a fact that you, me and every other business owner online and off must keep at the forefront of our thinking, as we go about the business of building a business. It’s a fact that has a tendency to be overlooked as we go about the work of writing copy, generating traffic, split testing ads, etc.What’s the simple fact? Here it is…“You don’t do marketing to get your message out there. You do marketing in order to get paid.”

With a renewed focus on business profitability and in the spirit of sharing, here’s an easy and actionable technique that can literally increase your profitability by 500% or more in 30 minutes or less.What’s the technique? Create and use an exit popup that rotates a minimum of five (5) different offers to visitors leaving your website. The idea is that by having a greater number of diverse, yet relevant product offerings in play, your ability and opportunity to generate a profit increases accordingly.You’ll need 5 things to put this technique to work…