This post is a little different from the others
that you’ll find on the Affiliate Blogger Network
blog, as there are a couple of prerequisites that
you’ll need to be able to effectively apply what
you’re about to learn.

The prerequisites are

1) A familiarity with the profit-driven marketing
principles discussed in The Guerrilla Balance Sheet.

and

2) An understanding of what Atomic Blogging is and
how to do it.

So, if you’ve not yet acquired these two documents,
select the links below to get them now and review
them as soon as possible. 

The process by which you’ll use principles of
The Guerrilla Balance Sheet and Atomic Blogging
to convert your marketing expenses into automatic
income involves performing both a strategic and
tactical makeover on your existing online business
model.

In a nutshell, what you need to do is

1.  Abandon the “FREE” line.

2.  Direct and manage your marketing as profit centers.

3.  Transition your conventional direct response web site
    into an interactive blog site.

Abandon the “FREE” Line

Over the years, I’ve found that many new and even some
experienced Internet business owners start and continue
to operate their enterprises under a model that focuses
on marketing for leads rather than marketing for revenue.

Understanding this distinction is very important.

Why?

Because understanding the distinction will allow you
to begin changing your perspective, so you can position
yourself and your business to avoid the number one reason
for business failure…namely More outgo than income.

When you understand the distinction between marketing
for leads vs marketing for revenue, then it becomes
clear that a business model driven by giveaways and
freebies with no consideration for the indirect costs
associated with maintaining such a model, is a operational
model does more to subtract from your bottom line
rather than add to it.

Direct and Manage Your Marketing as Profit Centers

Remember that business is about an exchange of value.
For this reason, it’s important to recognize that
just as value exchange is often expressed as some
dollar value, the creation of the value to be
exchanged can be expressed in the same way.

This is where developing your Guerrilla Balance Sheet
comes into play.  By correctly developing your
business in accordance with Guerrilla Balance Sheet
principles, you will begin to see that

1) Anything in your business can be a profit center, and

2) Money is everywhere.

At this point, if you haven’t done so, I suggest that
you read or re-read Part II of The Guerrilla Balance Sheet.
Pay attention to the central premise that

When you make money from everything your business does, then
running out of money is no longer an issue.

Transition Your Conventional Direct Response Web Site(s)
into an Interactive Blog Site

Now that you have a familiarity with the Guerrilla
Balance Sheet concepts of Abandoning the “FREE” Line,
and Focusing Your Efforts on Profit Center Development,
it’s time for some practical application.  This practical
application comes by way of Atomic Blogging.

Effective marketing online is now characterized by your
ability to engage and interact with the market that you’re
in business to serve. Consequently, it’s no longer practical
to expect that results achieved using a static presentation
web site with interaction limited to completing the buy
process will be as effective as being able to interactivelly
engage and build relationships with your prospects and customers
in semi-real time.

That said, it’s imperative that you begin to transition your
static replicated marketing sites to interactive,
relationship-building systems using a blog.  You can immediately
see that transition in the marketplace beginning to occur as
more and more marketers begin to abandon the standard salesletter
and embrace the pre-sales process that occurs in the context
of a blog.

When you adopt a marketing strategy that embraces and implements
the principles of The Guerrilla Balance Sheet and FeBeNe using
Atomic Blogging, you are effectively equipped to immediately
convert your marketing expenses into automatic income.
Take the time right now to read The Guerrilla Balance Sheet
and Atomic Blogging, and get ready to experience endless
traffic, sales, and cash flow.

As always, your feedback is encouraged, welcomed,
and can put a little cash in your pocket to boot
when you click on the Get Paid to Review My Post
button and complete the process that gets you
paid.

Until we correspond again,
Wayne
Your Online Business Advisor and
Guerrilla Information Marketing Certified Trainer